Welcome to The Yodler! I am proud to announce the launch of our new blog that will cover many topics including: PPC & SEO, social media, small business marketing best practices, developments in the online advertising industry, and leadership excellence strategies from the team at Yodle. I will be contributing along with other members of the Yodle team. For this first post, I’d like to talk about the time honored tradition of New Year’s Resolutions. With all the potential and promise of a new year ahead of us, I wanted to share some guiding principles for business owners of any…
We are very excited to announce that Yodle has been selected by AlwaysOn for this year’s OnMedia 100 list. Check our our press page for the detailed press release or visit the AlwaysOn website for a list of winners.
Happy MLK Day! Today’s New York Post features Yodle in a story about where to find jobs in 2010. Yodle is actively hiring. Please visit yodle.com/careers to see if we have a role for you, or just send us your resume! Click here to read the article.
Have you ever called a plumber, or a spa, or a veterinarian looking for help and been so turned off by the phone conversation that you went somewhere else? I think that is an experience we’ve all had, and I know that at Yodle it is one we try and help our small and local business owners avoid at all costs. An important feature that Yodle offers to clients we provide internet marketing services to is call recording (though not for doctors and lawyers for privacy compliance). This tool has provided many a business owner with important insight into…
Guest poster Greg Sterling is an Industry Analyst.View more from Greg Sterling at his blog, Screenwerk.The numbers are compelling. US teens spend roughly 25% of all their online time on social networks according to a new study by the Kaiser Family Foundation. And among social networks, as most people know, Facebook is dominant. The site has 350 million users worldwide and more than 130 million in the US.
One day in the very near future Facebook is likely to supplant Yahoo one of the top two Internet…
Yodle recently held a contest on twitter for new followers. In order to enter, twitter users had to become a Yodle follower before July 4th. We had more than 30 entrants to our contest! The prize? A FREE copy of Yodle’s new book Local Online Advertising for Dummies and a $100 AmEx gift card. We did a drawing for the winner, and the winner is @OzyTribe. Thanks to all our new followers on twitter and please be on the lookout for more contests soon.
Got a cool prize idea? Send us a…
A Business Is Only As Good As Its Receptionist Four Methods that are Helping Business Owners to Better Train their Receptionists
Your receptionist is a valuable member of your team, and their ability to perform critical job functions is crucial to your long term success. Whether you are looking to hire a receptionist or already have someone you consider a seasoned member of the staff, it’s important to have in place a program that allows for their improvement and career development.
Below are four successful strategies you can implement to get your receptionist up to speed in no time.
•…
We were very excited this morning to wake up and find out that Yodle had been listed on the AlwaysOn Global 2010 list of the top 250 private companies.
Applying for and winning awards not only feels great to your team and your company, but is a great credibility builder for prospective clients. There are a lot of opportunities for small and local businesses to be recognized and win awards for everything from good customer service to strong community leadership.
Check out this list below and also your local Chamber of Commerce or Small Business Association.
1.
Here’s the thing about small businesses marketing expectations. SMBs view telephone calls and in person visits as the most important indicators of a successful marketing campaign. If you’re not delivering these to small business clients, you should expect them to look elsewhere for their marketing services.
BIA/Kelsey has been tracking small business sentiment and spending patterns for more than a decade via our Local Commerce Monitor (LCM), an annual survey of 1,000 small businesses (SMBs) with less than 100 employees. BIA/Kelsey’s 2010 Local Commerce Monitor shows that:
75 percent of SMBs view a telephone call to their business phone as…Here’s a true story:
A couple of weeks ago I was looking for a particular local service in my area (which happens to be New York – home of Yodle HQ) so I performed a quick Google search for the service I was looking for “in nyc.”
After checking out several of the websites that came up, both in the sponsored and organic results, I at last settled on a business that seemed to suite my needs and gave them a call. Two automated menus and eight minutes of being on hold listening to Pachelbel’s Cannon in D later,…
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