The Yodler - Marketing Blog

 

Happy MLK Day! Today’s New York Post features Yodle in a story about where to find jobs in 2010. Yodle is actively hiring. Please visit yodle.com/careers to see if we have a role for you, or just send us your resume! Click here to read the article.

 
 

18Jan 2010

Yodle Featured in The New York Post

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

Have you ever called a plumber, or a spa, or a veterinarian looking for help and been so turned off by the phone conversation that you went somewhere else? I think that is an experience we’ve all had, and I know that at Yodle it is one we try and help our small and local business owners avoid at all costs.  An important feature that Yodle offers to clients we provide internet marketing services to is call recording (though not for doctors and lawyers for privacy compliance). This tool has provided many a business owner with important insight into…

 
 

19Jan 2010

Telephone Etiquette Tips by Yodle

Court Cunningham

Court Cunningham

 

Next week, Yodlers will take over the International Franchise Association’s annual conference in San Antonio, TX. Look for our awesome double booths! Click here for more details!

 
 

29Jan 2010

Yodle Goes to IFA!

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

The title of this post pretty much covers it! The full details can be viewed in our press release!

 
 

01Feb 2010

Yodle Completes $10M Series D

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

We are proud to announce our brand new offering for local business owners! Yodle Organic will help local businesses build their web presence and generate more website traffic for less than $500 per month. Yes, that’s right—less than $500 a month! Check out the full press release here.

 
 

09Feb 2010

Yodle Organic!!

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

In today’s market place, with 82% of consumers going online to find local businesses, the question for local business owners isn’t whether or not to advertise online – advertising online is simply a necessity. Instead, the question is to D.I.Y or not to D.I.Y. your online advertising.  Here are some things to think about when making that important decision.

The Top 10 Most Important Questions to Ask: 1. How measurable will it be? 2.  Are the metrics the vendor is promising to provide metrics that I care about? 3.  How big is your commitment to the vendor, and does this…

 
 

02Mar 2010

Should You Hire Someone To Advertise For You?

Elyse Blouin, National Interactive Marketing Specialist

Elyse Blouin

 

It’s an established fact that for companies of any size, referrals are one of the most effective ways to generate new business.  According to Smallbusinessforum.com, the likelihood of signing a new customer from a referral is 60% versus a non-referral which is 10%.

And it makes sense – potential clients who are referred by someone they know, and whose judgment they, trust are more inclined to use your products or services than those who aren’t.

However, many local businesses are not getting nearly as many referrals as they could.  Few local businesses actually have an organized…

 
 

26Mar 2010

GET MORE BUSINESS FROM REFERRALS!

Allyse Coughlin, Marketing Coordinator

Allyse Coughlin

Allyse Coughlin is a graduate from New York University and has been with Yodle for over two years. Beginning her career at Yodle in Sales, Allyse transitioned into the B2B marketing department, where she manages the referral program and provides lead generation for the entire sales team. In her spare time, Allyse enjoys spending time with family and friends, exercising, and planning her wedding in 2011.
 

Back in 2007, I was having a conversation with a colleague of mine here at Yodle who was commenting to me on how much contradictory information was on the Internet regarding how a local business should advertise themselves online.  “No wonder so many of the local businesses that come to us for help are confused and frustrated with online advertising,” my colleague said.

Right then the thought dawned on us that there was no one clear and accessible reference for business owners that dealt with the entire world of local online advertising.  Over two years and a whole lot of…

 
 

13Apr 2010

Introducing Local Online Advertising for Dummies

Court Cunningham

Court Cunningham

 

Yodle’s CEO Court Cunningham was interviewed by InformationWeek SMB about Local Online Advertising for Dummies! Check out the full article, titled How SMBs Can Profit From Local Online Advertising to see some great insight from Court on how small businesses can get started with local online advertising, important things to remember when creating a website, and hot companies in social like foursquare, grubhub, and groupon.

 
 

26May 2010

Yodle CEO Interviewed by InformationWeek SMB

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

Over this past Memorial Day weekend, we at Yodle had some time to think and reflect on how 2010 has been so far. In just the first 5 months, we launched a new product called Yodle Organic, formed a big partnership, raised a bunch of money, and published a book with more than 350 pages of tips, tricks, advice, thoughts, and ideas about online advertising for local businesses. This book, Local Online Advertising for Dummies, has inspired what will be our newest weekly…

 
 

07Jun 2010

Introducing The Yodle Tipster Weekly Post

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

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