The Yodler - Marketing Blog

 

We hope you had a great weekend! This is our first ever video blog post and we are proud to share it with you. This post covers a Yodle Tipster on public relations for small businesses. Selling your story to the media to get coverage of the great work you do is very challenging. Hopefully the tips in this post will put you on the right track. Enjoy!

 
 

10Sep 2010

The First Video Yodler

Allyse Coughlin, Marketing Coordinator

Allyse Coughlin

Allyse Coughlin is a graduate from New York University and has been with Yodle for over two years. Beginning her career at Yodle in Sales, Allyse transitioned into the B2B marketing department, where she manages the referral program and provides lead generation for the entire sales team. In her spare time, Allyse enjoys spending time with family and friends, exercising, and planning her wedding in 2011.
 

Here’s a true story:

A couple of weeks ago I was looking for a particular local service in my area (which happens to be New York – home of Yodle HQ) so I performed a quick Google search for the service I was looking for “in nyc.” 

After checking out several of the websites that came up, both in the sponsored and organic results, I at last settled on a business that seemed to suite my needs and gave them a call.  Two automated menus and eight minutes of being on hold listening to Pachelbel’s Cannon in D later,…

 
 

09Sep 2010

Who is selling for your business?

Cam Lay, Director of Marketing

Cam Lay

As Director of Marketing, Cam manages all of Yodle's lead generation channels for customer acquisition. Over the course of his career, Cam holds the distinction of having marketed to consumers and small businesses alike using just about every marketing channel imaginable be it online or offline. Prior to joining Yodle three years ago, Cam held various Product Management roles at MBI Inc., a leading direct marketing/ consumer products company. Cam…
 

Here’s the thing about small businesses marketing expectations. SMBs view telephone calls and in person visits as the most important indicators of a successful marketing campaign. If you’re not delivering these to small business clients, you should expect them to look elsewhere for their marketing services.

BIA/Kelsey has been tracking small business sentiment and spending patterns for more than a decade via our Local Commerce Monitor (LCM), an annual survey of 1,000 small businesses (SMBs) with less than 100 employees. BIA/Kelsey’s 2010 Local Commerce Monitor shows that:

75 percent of SMBs view a telephone call to their business phone as…
 
 

08Sep 2010

GUEST POST: SMBs Don’t See True Value of Clicks

Matt Booth, SVP & Program Director, BIA/Kelsey

Matt Booth

Matt came to BIA/Kelsey from Perform Local, a local lead generation start-up funded by two prominent venture capital groups. He was a cofounder and chief operating officer. Before that, starting in 1996, he held several senior positions at Citysearch, a subsidiary of IAC/InterActiveCorp, including vice president, strategy and planning; vice president, product; and vice president, media partnerships. Matt participated in numerous activities at Citysearch, including the creation of media partnerships…

 

A few months ago, Google teamed up with the Small Business Administration (SBA) in order to create an online repository of information and how-to videos for the small business community. The videos are divided into nine separate categories:

Establish Your Online Presence Display Imagery on Your Website Engage Customers with a Website Interact with Your Community using Free Online Marketing Promote Using Free Online Marketing Educate Your Customers Using Free Online Marketing Grow with Paid Online Advertising Measure Results with Web Analytics Google and SBA

What’s interesting about this online tool is that the video case studies/tutorials are…

 
 

24Aug 2010

Spotlight: Google Small Business Administration

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

There is a lot of news out there for small business owners to read covering everything from government grants to management techniques. We know you don’t always have a chance to read it, so we’ve picked five that you can’t miss.  Read a story that isn’t on here? Leave us a comment below with YOUR best stories from this week.

1. Getting Beyond Myths: Government Small Business Loans, Grants Explained Do you know what government-backed business financing is and what it isn’t? Read this story from Small Business Trends to learn more.

2. Treasury Report:…

 
 

13Aug 2010

The Five Best Small Biz Stories This Week

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

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