Posted by Cam Lay Senior Marketing Manager, Yodle

For this week’s Yodle Tipster from Local Online Advertising for Dummies, we’re going to be returning to Chapter 3 to talk about that whole series of three letter abbreviations like CPL and CPA that are important to understand in order to measure how your business’s marketing campaigns are performing.

So without further ado, we’re just going to dive right in:

CPM – This often confusing abbreviation stands for Cost per Thousand. That’s right, don’t let that pesky “M” throw you off…

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Posted by The Yodler

We were very excited this morning to wake up and find out that Yodle had been listed on the AlwaysOn Global 2010 list of the top 250 private companies.

Applying for and winning awards not only feels great to your team and your company, but is a great credibility builder for prospective clients. There are a lot of opportunities for small and local businesses to be recognized and win awards for everything from good customer service to strong community leadership.

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Posted by The Yodler

Part One of a series on growing your business through social media tools.



In 2003, a nifty social media tool went live that allowed career-oriented professionals to connect and network online in new ways. LinkedIn quickly became a leader in the social media space and today has around 70 million members. That's certainly no small crowd!

Though your business might be small and have a local focus, keep in mind that all 500 of the Fortune 500 are represented…

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Posted by Brett Adams Yodle Training Manager

A Business Is Only As Good As Its Receptionist
Four Methods that are Helping Business Owners to Better Train their Receptionists

Your receptionist is a valuable member of your team, and their ability to perform critical job functions is crucial to your long term success. Whether you are looking to hire a receptionist or already have someone you consider a seasoned member of the staff, it’s important to have in place a program that allows for their improvement and career development.



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Posted by The Yodler

For this week’s Yodle Tipster from Local Online Advertising for Dummies, we jump all the way to pages 300 through 304 from Chapter 16, Staying at the Top of Customers’ Minds, to discuss cost-effective ways you can keep in contact with your current clients.

While a quality service, a competitive price, and superb customer service are huge factors in maintaining repeat business from your customers, nothing quite compares to the emotional connection a customer has to your business. If your customer feels personally connected to your business, they will come back, even if you’re not…

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