The Yodler - Marketing Blog

 

Next week, Yodlers will take over the International Franchise Association’s annual conference in San Antonio, TX. Look for our awesome double booths! Click here for more details!

 
 

29Jan 2010

Yodle Goes to IFA!

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

 

The title of this post pretty much covers it! The full details can be viewed in our press release!

 
 

01Feb 2010

Yodle Completes $10M Series D

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

 

We are proud to announce our brand new offering for local business owners! Yodle Organic will help local businesses build their web presence and generate more website traffic for less than $500 per month. Yes, that’s right—less than $500 a month! Check out the full press release here.

 
 

09Feb 2010

Yodle Organic!!

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

 

In today’s market place, with 82% of consumers going online to find local businesses, the question for local business owners isn’t whether or not to advertise online – advertising online is simply a necessity. Instead, the question is to D.I.Y or not to D.I.Y. your online advertising.  Here are some things to think about when making that important decision.

The Top 10 Most Important Questions to Ask: 1. How measurable will it be? 2.  Are the metrics the vendor is promising to provide metrics that I care about? 3.  How big is your commitment to the vendor, and does this…

 
 

02Mar 2010

Should You Hire Someone To Advertise For You?

Elyse Blouin, National Interactive Marketing Specialist

Elyse Blouin

 

Everybody wants to be #1. 1st in line for the movies, 1st to know about a new feature, 1st team in the league, and 1st on the search engine results page. Being in the 1st position is certainly a great way to drive new leads and make more sales, but it can be expensive and time consuming. It is also not the only way to get the local traffic you need to get more customers. 

Here are 4 really good, under the radar, tips and tricks to drive traffic to your website. Some of these may seem pretty simple,…

 
 

16Mar 2010

Want to drive more traffic to your website?

John Switzer, Director of Web Development

John Switzer

 

It’s an established fact that for companies of any size, referrals are one of the most effective ways to generate new business.  According to Smallbusinessforum.com, the likelihood of signing a new customer from a referral is 60% versus a non-referral which is 10%.

And it makes sense – potential clients who are referred by someone they know, and whose judgment they, trust are more inclined to use your products or services than those who aren’t.

However, many local businesses are not getting nearly as many referrals as they could.  Few local businesses actually have an organized…

 
 

26Mar 2010

GET MORE BUSINESS FROM REFERRALS!

Allyse Coughlin, Marketing Coordinator

Allyse Coughlin

Allyse Coughlin is a graduate from New York University and has been with Yodle for over two years. Beginning her career at Yodle in Sales, Allyse transitioned into the B2B marketing department, where she manages the referral program and provides lead generation for the entire sales team. In her spare time, Allyse enjoys spending time with family and friends, exercising, and planning her wedding in 2011.
 

Earlier this week, Yodle announced a very exciting new partnership with The Berry Company to help hundreds of thousands of local businesses find new customers online. Check out the press release for all the details.

 
 

01Apr 2010

Yodle Announces New Partnership with Berry!

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

 

With all the buzz about “social media,” it seems that this icon is everywhere these days and everyone is asking you to ”Find us on Facebook”.  Most recently, at their F8 developer conference, Facebook announced the launch of the new “Like” button which will allow users to “Like” content without even logging in to the platform. But what does this mean for you as a small business owner? How should you be utilizing this tool if at all? Is there real benefit to be had or is this just all hype? Here…

 
 

12May 2010

Facebook for the Local Business

Elyse Blouin, Yodle Interactive Marketing Specialist

Elyse Blouin

 

Over this past Memorial Day weekend, we at Yodle had some time to think and reflect on how 2010 has been so far. In just the first 5 months, we launched a new product called Yodle Organic, formed a big partnership, raised a bunch of money, and published a book with more than 350 pages of tips, tricks, advice, thoughts, and ideas about online advertising for local businesses. This book, Local Online Advertising for Dummies, has inspired what will be our newest weekly…

 
 

07Jun 2010

Introducing The Yodle Tipster Weekly Post

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

 

People are now using their cell phones for a lot more than just talking. In fact, there will be almost 1.5 billion cell phone users searching for local businesses – known as location-based local search – on their devices, adding up to $12.7 billion in revenue by 2014, estimates Juniper Research.  That’s a whole lot of people looking for stuff on their phones while on the move – and then paying for it when they find it! 

A big part of this increasing trend has to do with how much better mobile devices have gotten…

 
 

10Jun 2010

Mobile Marketing is Huge, But Is It Huge For You?

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

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