Here’s the thing about small businesses marketing expectations. SMBs view telephone calls and in person visits as the most important indicators of a successful marketing campaign. If you’re not delivering these to small business clients, you should expect them to look elsewhere for their marketing services.

BIA/Kelsey has been tracking small business sentiment and spending patterns for more than a decade via our Local Commerce Monitor (LCM), an annual survey of 1,000 small businesses (SMBs) with less than 100 employees. BIA/Kelsey’s 2010 Local Commerce Monitor shows that:

75 percent of SMBs view a telephone call to their business phone as…