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The Future of the Growing Senior Population

Ed Cotter | October 22, 2009

Many people have heard about the changing demographics of the United States, but they are not quite sure how this will affect their lives. The fact is, the population of those over the age of 65 is growing at two times the rate of younger groups, and the over 85 population is growing even faster at three times the rate. This plays a role in the economic development of the country, the status of the American family, and the expanding market of businesses that target seniors. From senior selections on restaurant menus to assisted living facilities, seniors offer a rapidly growing market that businesses should not dismiss.

One such company that understands the role seniors play in society is Seniors Helping Seniors. They have combined the compassion of humanitarian efforts with the financial stability of entrepreneurialism. Seniors who have recently reached retirement age may be looking for an opportunity to give back to the community while enjoying their new freedom and leisure time. They may also be interested in supplementing their retirement income, but they may not want to give up their flexible schedule for a part-time job where they are unable to set their own hours. Through the efforts of Seniors Helping Seniors, they are able to accomplish all of their goals. They can feel fulfilled working with seniors who need a helping hand, while choosing their own work hours and earning a bit of extra income. In many cases, this is the ideal opportunity for capable, compassionate seniors.

Those looking for help for themselves or for a loved one will be pleased with the services Seniors Helping Seniors can provide. The decision to move to an assisted living facility may be triggered due to a senior’s inability to handle the daily chores of life. Living at home may be perfectly safe for them, but because they lack the energy to keep up with laundry, or the ability to drive to the grocery store, their family may make the decision to place them in a facility. However, knowing another option is available can make all the difference in the lives of their loved ones.

Seniors Helping Seniors can bring just as much joy to the life of a helper as it can to the senior’s they are helping. When a person retires, he may find it difficult to fill his free time. And after a lifetime of working, it can be difficult to enjoy leisure time. Even those who participate in hobbies or plan to travel may find they feel as if something is missing. If this is the case for you, consider giving back to the community through helping fellow seniors. Seniors Helping Seniors hires individuals who understand the ups and downs of aging, and they look for people who are compassionate and caring. Many of their helpers would be engaging in assisting older adults whether or not they worked for the company. In some cases, the helpers were searching for volunteer opportunities when they found Seniors Helping Seniors. The interview process is thorough, which ensures the best care for seniors, and the best match for those who are looking to help a fellow senior.

Opportunities with Seniors Helping Seniors do not end with being a helper. The company began in Reading, Pennsylvania, and has expanded across the United States over the last year. As the population of seniors continues to expand, there are a variety of ways seniors will be able to help. The greater the number of seniors in a community, the greater the likelihood many of them will require extra assistance. As this population grows, nursing and assisted care facilities will find themselves taxed to provide space and service to seniors. Even those with no other choice may have difficulty finding the appropriate care facility. Seniors who have the ability to stay in their homes, even though they require a bit of extra assistance, will have an advantage over other seniors.

Those who are interested in owning a Seniors Helping Seniors franchise of their own should consider the senior population in their community, and determine if there will be a need in the coming years for at-home senior services. According to Ed Cotter, owner and operator of Seniors Helping Seniors Southwest, “Master License Holders have a territory in which they are seeking franchise owners. It is a well-determined process, with a pre-established business model. While someone is determining if franchise ownership is for them and if there is a market in their area, the Master License Holder will determine if the person would make a good partner for Seniors Helping Seniors. (It is important for franchise owners) to embrace the company mission.” As those in your community retire and move into their golden years, you can offer assistance and compassion to those in need of help, while offering newly retired seniors a chance to enrich their lives through their efforts.

About Ed Cotter

Author Name

Ed is currently an entrepreneur and Regional Owner of the Southwest Seniors Helping Seniors (SHS) in-home services. SHS’ mission is to improve the quality of life of seniors by providing non-medical in-home services to allow seniors to live in their homes longer with dignity and independence. From September 1999 to May 2009, Ed was the Vice President, Compliance & Government Relations, Health Net, Inc. Ed’s responsibilities included administering the Medicare compliance program and management of relations with the Agency that administers Medicare, CMS. Ed designed and implemented Health Net’s first Medicare compliance program. The compliance program adapted to frequent changes in Medicare, addressed all aspects of Medicare performance and was consistent with the best practices in the compliance arena. Ed provided leadership in the expansion of Health Net’s Medicare business as a member of the Senior Products Division executive management team over the last 5 years growing the Division’s annual revenue from $1.4 to over $4.0 billion. HN membership grew to over 700K members. Before coming to Health Net, Ed was a member of Kaiser Permanente’s corporate legal department for six years providing enterprise-wide legal services on all aspects of health care regulation.

Seniors Helping Seniors

(610) 898-0090
Reading, PA 19601 http://shs-southwest.com/

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What People Are Saying.

  • sp
    Well, chaning demographics would change my life a lot.
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