Dentist

• Client Name: Shawn Wherry
• Location: 90+ locations across the U.S.
• Website: www.dentalcarealliance.net

Challenge

Shawn Wherry, Marketing Director of Dental Care Alliance, needed to add some local flavor to her online marketing. She recognized the value in paid search advertising, but the last vendor she worked with made the mistake of only setting up campaigns at the state/regional level. Individual locations missed out on local web traffic.

After researching other vendors, she decided to try Yodle. She needed a paid search solution with a local focus that would drive qualified traffic to each individual office.

Solution

Yodle built a custom paid search advertising campaign for Dental Care Alliance, focused at the local level and designed to drive calls and emails to each of the 90+ locations. Shawn received:

• Optimized paid search campaigns to drive qualified traffic to each practice
• Metro pages to drive traffic to offices in very close proximity without competition
• Increased visibility across a vast network of the right local online sites
• A reporting dashboard to gauge every office’s online marketing results
• A dedicated marketing team to provide support at the corporate and local level

Results

Yodle’s paid search solution is exactly what Shawn was looking for. “Yodle actually allowed us to set up individual campaigns for our individual offices to better target and market at the neighborhood level.”

As a result of Yodle’s targeted paid search campaigns, every office is receiving more calls and emails. According to Shawn, the average price per contact across all of the offices has decreased by 10%. “We’re seeing better conversion rates because we are able to target at the local level.”

The success doesn’t stop there.  “I can see that the conversion rate of these calls has improved,” says Shawn, “I know that we’re scheduling more appointments from these calls.”  In fact, over a third of calls and emails across all locations have resulted in an appointment.