Lawyer

Read how Yodle helped Attorney Farrar get his own practice off the ground.

Practicing Solo

Charles Farrar is a solo practitioner in Waterford, MI who focuses on family, child custody, marriage, DUI, juvenile crime, and criminal law. Charles had practiced law for years with another firm, but then decided to open up his own practice full time.

Adding to Court Appointments

Charles admits he was a little naïve when he first started out on his own.

“My expectation was that I would work primarily off of court appointments, but I found it wasn’t enough,” explained Charles. “At that point, I didn’t have any marketing strategy.”

Charles began investigating different marketing companies that could help secure him new clients in addition to the work he was getting from court appointments. As soon as he came across Yodle, he decided it was the right solution for him.

Making Entrepreneurship Work

Charles has been extremely impressed with the results that Yodle has generated for him. On average Charles is receiving over 30 phone calls a month from online marketing, and the new clients he has secured represent a four-to-one return on investment with Yodle.

Charles shared that “I’m now receiving over a third of my business from Yodle’s marketing efforts.”

Having just got his business off the ground, Charles appreciates that the calls Yodle generates allow him to practice being a true business owner. “Getting a call from someone who did a search and saw my website really helps me sell myself. I can hone my skills and make new contacts.” He also loves the tracking capabilities that Yodle offers. “The statistics are amazing. I’m able to drill down and see which search terms were used, where people are calling from, and how many people visit my site.”

Charles plans to continue working with Yodle, and will also increase his investment with Yodle if he ever decides to further branch out.