Auto Body

Find out how after trying to generate new business with many different marketing approaches, Cote’s Auto Body finally struck gold with Yodle.

All in the Family

Cindy Cote, current owner of Cote’s Auto Body, helped her father whenever she could over the 32 years that he was running the business. Cindy was regularly in the shop after school, on weekends, and during school vacations. Cindy felt it was a “no brainer” to take over the family business when her father retired.

Cote’s Auto Body was always a small shop but it had built a great clientele and relationships over the years.

“I’ve seen generations pass through the shop,” explained Cindy. “I served parents and now I find that I am working with their children. I love being able to help them all.”

An Apprehensive Marketer

However, Cote’s Auto Body’s current clientele wasn’t enough to keep the business running. And unfortunately getting success from marketing didn’t come easily to Cindy.

“I tried one thing after another – newspaper ads, local print ads - and nothing seemed to work for the shop,” said Cindy.

Every failed attempt left her more disappointed and upset.

When a Yodle representative contacted Cindy about their services, she was hesitant to listen at first. Cindy commented: “I was very skeptical. I didn’t think anything could work for the shop but I listened anyway and after a while I realized that I had to get my business placed on the major search engines.” Cindy decided to sign up for Yodle at the end of the call.

Kicking Her Marketing into High Gear

Cindy is happy with her decision.

Cote’s Auto Body receives over 50 leads each month and Cindy shared that “I’m very impressed with all of the calls that we receive. I’ve gotten a lot of new business because of Yodle.”

And, with Yodle’s whisper feature, she never has to ask how her customers heard about the shop; she just hears a “Yodle!” at the beginning of the call and knows immediately that the call was generated as a result of online marketing.

If Cindy misses a call or needs to review what was said, she can log into her reporting dashboard to track new calls and listen to the recording. Cindy also appreciates the assistance she gets from Yodle’s customer service.

Cindy is extremely appreciative of the results she’s seen with Yodle. So does she think she’ll continue using Yodle in the long-term? According to Cindy, “It’s a no brainer.”