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Learn how Randy Smith of Smith’s Radiator and Air Conditioning went from skeptical to ecstatic using Yodle’s local online marketing solutions.

From Fuel to ‘Frigeration

Randy Smith first started his own business over 40 years ago when he opened a full service gas station. The mechanical side of the business steadily picked up throughout the years and as more gas stations turned to a self-service model in Georgia, Randy decided it was best to dedicate the entire shop to auto repair. Over time, he focused more on auto air and heating systems, which eventually led to the establishment of Smith’s Radiator and Air Conditioning.

Finding the Right Audience

Yodle contacted Randy at an opportune time. Randy admits he isn’t a very tech-savvy person, but knew that many people were using mobile devices to find local businesses.

“I had always used Yellow Pages for print advertising and it worked well, but I noticed that people had started to rely heavily on their phones to search for nearby services.”

Ready for some guidance on tapping into this mobile market, Randy was happy to get the call from Yodle.

Though Randy was a bit hesitant to get started, he decided Yodle was worth a try, particularly when he learned that Yodle would establish both a desktop and mobile online presence for Smith’s Radiator and Air Conditioning. “I’m always a little bit skeptical with trying something new, but I just didn’t feel like I was getting the calls I needed. Plus, there was no long term contract to worry about so I knew that I wouldn’t be stuck. There was no risk involved.”

A True Marketing Partner

Randy is glad he decided to give Yodle a shot. He now gets over 50 calls every month from Yodle and a large number of them turn into new business.  Randy is also happy because he can easily measure the significant impact Yodle has on his business. “With other advertising I did, I never knew where the calls were coming from until we got a report,” he explained.

“With Yodle’s whisper feature, I’m alerted when a call comes in through Yodle as soon I pick up the phone. I can then go into my reporting dashboard and rate the calls.”

Yodle’s call recording has also helped Randy improve the way he manages inbound phone calls. He found that when they were putting people on hold, there was no message or music. Randy immediately fixed the problem, putting together a better hold message. The recordings have also helped him to better train his staff on how to properly handle calls.

Randy is thrilled with his entire Yodle experience. “Beyond the results, Yodle provides excellent service. The Yodle team calls regularly to make sure we’re making the most of our campaign. Yodle is a true partner.”