For some people, medical spa services can become truly addictive. People – women in particular – tend to fall in love with the way that they look after emerging from a medical spa. Since skin-enhancement and rejuvenation services are so high in demand, many medical spas are using this developing trend as an opportunity to create facilities that function much like a human assembly line, where they reel people in, sell them the most expensive types of services, do an adequate job, and then send customers on their way.
For some medical spas, this “get in and get out” business model might actually work, especially in areas where the sheer volume of customers is enough to support the facility even if not one person ends up becoming a repeat client. However, not all medical spa owners are comfortable with this sort of setup. One such person is Santo Criscuolo, the owner of Kirkland, Washington’s Ambrosia Medspa. Not only does Criscuolo make it a policy to avoid the hard-sell method, he actually trains his staff to be able to educate customers about the various services offered at his facility so that they can make informed, satisfying decisions regarding their skin. Further to that, he has actually developed a business model that sets his medical spa apart from many others in his neck of the woods.
Ambrosia Medspa has a specialized approach to customer service that involves forging a lifelong relationship with, ideally, each and every person that walks through the door. The last thing that Criscuolo ever wants to hear is his facility being likened to a “skin care factory,” where people are shuttled in and hustled out without so much as a wave goodbye. The unique thing about Criscuolo is that his interests as a medical spa owner surpass the basic notion of making money. On the contrary, his motivations are rooted in the fact that he truly cares about his own appearance and wants to give like-minded individuals the opportunity to do the same in a setting that is both comfortable and customer-oriented.
When a new client comes in to Ambrosia Medspa, she is given enough personal attention to make her feel at home. During an initial meeting with a skin care consultant, a new client will be asked to talk about her lifestyle, her budget, and her skin care goals. As part of the discussion, the client will also be asked what aspects of her body she is actually happy with in order to build an initial treatment plan that targets the areas that the client wishes to correct. The goal in having such a detailed conversation early on is to start each customer off on the right foot and ensure that she is satisfied with the service she is getting. Criscuolo believes that since no two customers are alike, so each new client must be evaluated on an individual basis and presented with a plan that is customized to her needs.
So the big question is: Does this approach actually work? According to Criscuolo, customers really end up trusting Ambrosia Medspa, as evidenced by the fact that the average client ends up coming back for more. As a result, Ambrosia is able to develop lifelong relationships with customers by helping individuals make lasting commitments to maintaining and treating their skin. The goal is to ultimately follow a person through her lifecycle and recommend treatments that will serve her well during every distinct stage of her life. As part of this objective, Criscuolo has also gone out of his way to create a community atmosphere within the Ambrosia walls where customers can feel comfortable coming back and spending time among familiar faces and friends.
Of course, as friendly and attentive as a medical staff might be, the only way to truly develop those lifelong customer relationships is to display a pattern of successful treatment results. Fortunately for Ambrosia Medspa, there are no questions in that area as far as its customers are concerned. So there you have it: Ambrosia Medspa has seamlessly developed a true formula for success. Now all you Seattle-area residents have to do is book your appointments quickly, before everybody else finds out about the best medical spa in town.
The information in the article is not intended to substitute for the medical expertise and advice of your healthcare provider. We encourage you to discuss any decisions about treatment or care with an appropriate healthcare provider.
