Posted by Court Cunningham

Have you ever called a plumber, or a spa, or a veterinarian looking for help and been so turned off by the phone conversation that you went somewhere else? I think that is an experience we’ve all had, and I know that at Yodle it is one we try and help our small and local business owners avoid at all costs. An important feature that Yodle offers to clients we provide internet marketing services to is call recording (though not for doctors and lawyers for privacy compliance). This tool has provided many a business owner with important insight into how customers are being treated and enabled those same business owners to significantly improve customer service.

Yodle’s been in this business for five years now, and we’ve learned a lot from our clients about telephone etiquette.We’ve been able to assemble several best practices and wanted to share them with you all now. Hiring a local online advertiser like Yodle to get your business found online is only the first step to success. What happens once the phone rings is up to you. It is my hope these tips will help make the…

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Posted by Court Cunningham

Welcome to The Yodler! I am proud to announce the launch of our new blog that will cover many topics including: PPC & SEO, social media, small business marketing best practices, developments in the online advertising industry, and leadership excellence strategies from the team at Yodle. I will be contributing along with other members of the Yodle team. For this first post, I’d like to talk about the time honored tradition of New Year’s Resolutions. With all the potential and promise of a new year ahead of us, I wanted to share some guiding principles for business owners of any size in the form of Court’s New Year's Resolutions for Yodle.

1) Take time out both individually and as a leadership team for 2 days every few months to reassess where you are and how you can step up your game while putting competitors on the defensive: One of my perennial favorite quotes is from George Savile“He who leaves nothing to chance will do few things wrong. BUT he will do very few things.” This embodies one of the biggest challenges of any business or leader. Daily decision making and meetings can distract…

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