It’s an established fact that for companies of any size, referrals are one of the most effective ways to generate new business.  According to Smallbusinessforum.com, the likelihood of signing a new customer from a referral is 60% versus a non-referral which is 10%.

And it makes sense – potential clients who are referred by someone they know, and whose judgment they, trust are more inclined to use your products or services than those who aren’t.

However, many local businesses are not getting nearly as many referrals as they could.  Few local businesses actually have an organized…

A Business Is Only As Good As Its Receptionist Four Methods that are Helping Business Owners to Better Train their Receptionists

Your receptionist is a valuable member of your team, and their ability to perform critical job functions is crucial to your long term success.  Whether you are looking to hire a receptionist or already have someone you consider a seasoned member of the staff, it’s important to have in place a program that allows for their improvement and career development.

Below are four successful strategies you can implement to get your receptionist up to speed in no time.

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Here’s a true story:

A couple of weeks ago I was looking for a particular local service in my area (which happens to be New York – home of Yodle HQ) so I performed a quick Google search for the service I was looking for “in nyc.” 

After checking out several of the websites that came up, both in the sponsored and organic results, I at last settled on a business that seemed to suite my needs and gave them a call.  Two automated menus and eight minutes of being on hold listening to Pachelbel’s Cannon in D later,…