Here’s a question. What is the first thing you should online? Is it….

a. Buy pay per click ads b. Build a professionally designed website c. Hang out on social networks d. Get listed in local directories

Once bitten by the online advertising bug, a lot of business owners get ahead of themselves, seduced by pretty flash banner ads and other impressive-sounding tactics.  It’s understandable since online advertising tactics tend to be cost-effective and easily tracked, but the reality is that most people should go back to basics first.  The single most important thing you can do online as…