The Yodler - Marketing Blog

 

For this week’s Yodle Tipster from Local Online Advertising for Dummies, we’re going to be returning to Chapter 3 to talk about that whole series of three letter abbreviations like CPL and CPA that are important to understand in order to measure how your business’s marketing campaigns are performing.

So without further ado, we’re just going to dive right in:

CPM – This often confusing abbreviation stands for Cost per Thousand.  That’s right, don’t let that pesky “M” throw you off (because in this case that “M” is actually the Roman numeral for thousand).  Cost per Thousand…

 
 

23Jul 2010

Marketing Alphabet Soup

Cam Lay, Director of Marketing

Cam Lay

As Director of Marketing, Cam manages all of Yodle's lead generation channels for customer acquisition. Over the course of his career, Cam holds the distinction of having marketed to consumers and small businesses alike using just about every marketing channel imaginable be it online or offline. Prior to joining Yodle three years ago, Cam held various Product Management roles at MBI Inc., a leading direct marketing/ consumer products company. Cam…
 

We were very excited this morning to wake up and find out that Yodle had been listed on the AlwaysOn Global 2010 list of the top 250 private companies.

Applying for and winning awards not only feels great to your team and your company, but is a great credibility builder for prospective clients. There are a lot of opportunities for small and local businesses to be recognized and win awards for everything from good customer service to strong community leadership.

Check out this list below and also your local Chamber of Commerce or Small Business Association.

1. yodle online advertising local business small business internet marketing local advertising awards alwayson onmedia

 
 

16Jul 2010

Yodle Wins An Award (and you can too)

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

Part One of a series on growing your business through social media tools.

In 2003, a nifty social media tool went live that allowed career-oriented professionals to connect and network online in new ways. LinkedIn quickly became a leader in the social media space and today has around 70 million members. That’s certainly no small crowd!

Though your business might be small and have a local focus, keep in mind that all 500 of the Fortune 500 are represented on LinkedIn. There’s no doubt, it’s the place to be for businesses. Companies both large and small use…

 
 

15Jul 2010

Getting LinkedIn

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

A Business Is Only As Good As Its Receptionist Four Methods that are Helping Business Owners to Better Train their Receptionists

Your receptionist is a valuable member of your team, and their ability to perform critical job functions is crucial to your long term success.  Whether you are looking to hire a receptionist or already have someone you consider a seasoned member of the staff, it’s important to have in place a program that allows for their improvement and career development.

Below are four successful strategies you can implement to get your receptionist up to speed in no time.

•…

 
 

14Jul 2010

A Business Is Only As Good As Its Receptionist

Brett Adams, Manager of Training & Education

Brett Adams

As Manager of Training & Education, Brett Adams is responsible for designing, developing, and delivering training initiatives to Yodle's sales force. When Brett first joined Yodle two years ago, he started as a local sales representative where he consistently surpassed quota and reached President's Club status. Brett is a graduate of the University of Central Florida with a BS in Business Management. He lives on the Upper West Side with…
 

For this week’s Yodle Tipster from Local Online Advertising for Dummies, we jump all the way to pages 300 through 304 from Chapter 16, Staying at the Top of Customers’ Minds, to discuss cost-effective ways you can keep in contact with your current clients.

While a quality service, a competitive price, and superb customer service are huge factors in maintaining repeat business from your customers, nothing quite compares to the emotional connection a customer has to your business.  If your customer feels personally connected to your business, they will come back, even if you’re not all that different…

 
 

09Jul 2010

Yodle Tipster – Making Nurturing Second Nature

Posted by The Yodler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.

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