For this week’s Yodle Tipster from Local Online Advertising for Dummies, we’re going to be returning to Chapter 3 to talk about that whole series of three letter abbreviations like CPL and CPA that are important to understand in order to measure how your business’s marketing campaigns are performing.
So without further ado, we’re just going to dive right in:
CPM – This often confusing abbreviation stands for Cost per Thousand. That’s right, don’t let that pesky “M” throw you off (because in this case that “M” is actually the Roman numeral for thousand). Cost per Thousand…












