Family First Homecare

A New Business on the Block

Doug Drabina, owner of Family First Homecare, a private home healthcare company in Sarasota, Florida, had started a new business in an area with 45+ competitors in the same county. Doug was “competing against long term companies that have been established forever.” He was trying to find a new way to separate himself from the pack and create the kind of brand recognition so important to a new business.

Rising Above the Competition

When Doug found Yodle he realized online marketing was an avenue that a lot of his competition might not be using. Doug had tried SEO services in the past but they didn't yield results and were too expensive. He found that “Yodle's business model made so much sense. The way they deliver leads is like nothing I've ever seen so I decided I should get on it as soon as possible.” Doug signed up to use Yodle's Marketing Essentials™ product, which includes multiple features for both getting and keeping customers.

Doug secured five substantial closings in just two months from Yodle leads, resulting in his business growing exponentially. Being able to track the volume of calls and the number of web visits in the Yodle dashboard has shown Doug that he is reaching a broader audience than ever before. “I love the number of people we're able to touch who are learning about us.”

Enjoying Yodle's Offerings

The most exciting thing about Yodle for Doug is the sound of the Yodle whisper right before a new call comes through. “Any time I hear that Yodle whisper, I get fired up because I know it's going to be a new opportunity for my business,” said Doug.

Doug also loves the modules included in Marketing Essentials that give him the opportunity to easily market his business in multiple ways. “I like the offer management feature a lot — it's simple and effective. I'm also excited to use the social media, photo upload syndication, and review management features that will help me take it to the next level.”