Open Range Pest Control, LLC

A Rocky Start to Success

As the owner of Open Range Pest Control, an extermination company in Sun City, Arizona, DeLane Patterson's biggest challenge was finding the most effective way to market his business. He had tried door to door sales, hired companies to hand out flyers and ran print advertising without achieving the success he was hoping for.

Because of his past experiences with marketing DeLane was a little skeptical when he first learned about Yodle. However, speaking with the sales representative and seeing everything was included in Yodle's Marketing Essentials™ product for the first time eased his concerns. “Once Yodle showed me their dashboard, I could see everything I needed to know was right in front of my eyes. I could see the return I was getting and how to track everything,” said Delane.

Maximizing Results

DeLane quickly got a strong return on his investment with Yodle, something that had never previously happened with his marketing. Within the first few months, he received over 90 new leads and has seen a big increase in his business. Delane shared that “the leads have definitely come in. On some days, my phone rings off the hook because of Yodle.”

He's also been able to maximize his results by using Yodle's Marketing Essentials features which allow him to share photos and reviews of his work directly onto his adversite. “Everybody knows that reviews are important. Yodle really puts it out there and helps me get good reviews from actual customers.” DeLane found the Yodle dashboard to be so user-friendly that he started requesting reviews from happy clients immediately after signing up as well as uploading pictures directly from his cell phone.

A Strong Partnership

Now DeLane is focused on continuing to make the most of his Yodle experience. “I hear from a real person at Yodle at least every couple of weeks to check in on me and ask how we can make adjustments to make things even better,” he said. He has also recommended Yodle's services to other small businesses in the area and plans to be with Yodle for the long haul sharing that “this is a true partnership.”