Client Name: Bill McKinney
Location: Martinsville, IN
Website: www.plumbersmartinsville.com
Bill McKinney, co-owner of Black Sheep Plumbing based in Martinsville, Indiana knew his family-run company could offer better value than the big name plumbers in his area. Bill just had to figure out how to maximize exposure for his new business. He quickly determined the importance of a strong online presence. However, after hiring someone to build a website for Black Sheep Plumbing, Bill wasn’t happy with the result and realized that he needed to find another option to effectively market the company online.
After hearing about the many features that Yodle offers, Bill felt Yodle could take his business to the next level. “The mobile website stood out immediately. People driving down the road who are looking for a plumber can search for us on their phones and call us right then and there.”
Since signing up with Yodle, Bill has seen his client base expand and quickly enjoyed a high rate of return on his investment. Out of the initial 20+ calls that Black Sheep Plumbing received “half turned into jobs, which is excellent.”
With Yodle's Marketing Essentials™ features, Bill has also been able to manage his company's reputation with positive online reviews among other things. Bill shared that “having the ability to get reviews posted this easily is just priceless. They're posted right on our adversite.” Review management has become Bill's favorite Marketing Essential feature because it not only helps the reputation of his business but has also grown word of mouth advertising around town.
Bill credits Yodle with garnering more awareness for Black Sheep Plumbing in his community. “Yodle has done wonders for us. They helped us as we were starting out and all along the way since,” he says.
To Bill, working with Yodle has become a partnership because he's always able to contact the staff to make changes and update his adversite with fresh information. He foresees using Yodle for a long time to come and continuing to grow side by side. Billed stated: “I know there are going to be even more things Yodle can offer us down the road and we'll be ready to take full advantage of that!”
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“I trust Yodle to do my online marketing and, by golly, they do it.”
“Let Yodle take you on as a client and they'll do good work for you.”
“The benefits of being able to easily upload photos and get reviews through Yodle has been astronomical.”
