Milton Frank Plumbing

Challenge

Jessica Burden, Sales Manager at Milton Frank Plumbing Co., was faced with a pretty big challenge. She needed to increase the company's revenue, but her current marketing wasn't cutting it. She had worked with offline marketing vendors for years, but the types of jobs they generated were for lower priced services.

After consulting with Yodle, Jessica decided to sign up. She wanted to increase company revenue by marketing their more expensive services.

Solution

Yodle built Jessica a complete online marketing solution, helping her to drive the high-cost business she needed. Jessica received:

• An SEO enhanced website built to convert the right traffic to calls and emails
• Paid search campaigns specifically targeted towards more expensive services
• Increased visibility across a vast network of the right online sites
• Business listings claiming on the maps section of Google and Bing.
• A reporting dashboard to gauge online marketing results

Results

Jessica is thrilled with the type of business she's receiving through Yodle. “We've always stayed on top of our marketing,” says Jessica, “and we're seeing that the jobs coming from the Internet are more expensive. The results are really good.”

How good? As a result of Yodle's targeted campaigns, the company's average sale price has increased by about 75%. “Our average sale with Yodle is around $685. It usually was $350-450 before [Yodle].” According to Jessica, the calls and emails Yodle generates convert into sales 20% of the time – about 10% higher than any other marketing channel she's used.

Jessica couldn't be more grateful. “Yodle has really helped push big ticket items.”