Now Dental of Suffolk

My name is Jon Klein. I am the marketing manager with Now Dental of Suffolk in Smith Town. We are a multispecialty dental practice, so we have 22 employees on staff. We were a bit skeptical when signing up with Yodle. I think Dennis was in general pretty skeptical about everything. We always want to see results before we invest too much money in any given marketing campaign.

I think our biggest challenge was not being able to track what was working and what wasn't working. That's really what we love about Yodle is that we're able to really track everything now. Since we signed up with Yodle about two years ago, without question, we get a ton more calls and e-mails. I'd say at the end of the day, we probably get between 10 to 12 new patient per month. Another thing that has happened for our practice that has really affected our ROI is that we've been able to attract a lot of full-fee private patients as opposed to insurance-based patients and union-based patients. This has been something that has worked really well for us and something that we're really pleased about.

On the client dashboard, they have this contact manager and within that contact manager, you can see every call and e-mail that's coming in. You're able to see where it came from, you're able to listen to calls and this allows you to go back at the end of the week or the end of the month and really see how you did working in reverse from the patients who came in to the patients who called in to really check your conversion rate.

My advice for another small business that might be considering trying Yodle is do it. When you're managing a business, there's so many different aspects of your business that require management. Whenever you have the opportunity to outsource some of those aspects, it's really going to add to your bottom line. What Yodle does for their customers is really more than what a full time internal marketing person would be able to do. If you did have a full time internal marketing person, it's going to cost you a lot more than what Yodle costs.