Posted by Elyse Blouin Yodle Interactive Marketing Specialist

With all the buzz about “social media,” it seems that this icon is everywhere these days and everyone is asking you to ”Find us on Facebook”. Most recently, at their F8 developer conference, Facebook announced the launch of the new “Like” button which will allow users to “Like” content without even logging in to the platform. But what does this mean for you as a small business owner? How should you be utilizing this tool if at all? Is there real benefit to be…

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Posted by Court Cunningham CEO, Yodle

Back in 2007, I was having a conversation with a colleague of mine here at Yodle who was commenting to me on how much contradictory information was on the Internet regarding how a local business should advertise themselves online. “No wonder so many of the local businesses that come to us for help are confused and frustrated with online advertising,” my colleague said.

Right then the thought dawned on us that there was no one clear and accessible reference for business owners that dealt with the entire world of local online advertising. Over two years and a…

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Posted by The Yodler

Earlier this week, Yodle announced a very exciting new partnership with The Berry Company to help hundreds of thousands of local businesses find new customers online. Check out the press release for all the details.

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Posted by Allyse Coughlin Marketing Coordinator at Yodle

It’s an established fact that for companies of any size, referrals are one of the most effective ways to generate new business. According to Smallbusinessforum.com, the likelihood of signing a new customer from a referral is 60% versus a non-referral which is 10%.

And it makes sense – potential clients who are referred by someone they know, and whose judgment they, trust are more inclined to use your products or services than those who aren’t.

However, many local businesses are not getting nearly as many referrals as they could. Few…

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Posted by John Switzer Director of Web Development

Everybody wants to be #1. 1st in line for the movies, 1st to know about a new feature, 1st team in the league, and 1st on the search engine results page. Being in the 1st position is certainly a great way to drive new leads and make more sales, but it can be expensive and time consuming. It is also not the only way to get the local traffic you need to get more customers.

Here are 4 really good, under the radar, tips and tricks to drive traffic to your website. Some of these may…

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