Part Three in a series on growing your business through social media tools.

YouTube isn’t just a site to post videos of your pets making silly, human sounds. Many small to mid-size businesses actually use the video friendly site as a marketing tool.

YouTube attracts over 2 billion video views per day and has over 120 million US viewers, which is no small business. Best of all, its free to sign up and easy to use! Here are 6 golden rules to use YouTube to grow your brand:

1. Create Compelling Content: To attract eyeballs…

A few months ago, Google teamed up with the Small Business Administration (SBA) in order to create an online repository of information and how-to videos for the small business community. The videos are divided into nine separate categories:

Establish Your Online Presence Display Imagery on Your Website Engage Customers with a Website Interact with Your Community using Free Online Marketing Promote Using Free Online Marketing Educate Your Customers Using Free Online Marketing Grow with Paid Online Advertising Measure Results with Web Analytics Google and SBA

What’s interesting about this online tool is that the video case studies/tutorials are…