With all the buzz about “social media,” it seems that this icon is everywhere these days and everyone is asking you to ”Find us on Facebook”.  Most recently, at their F8 developer conference, Facebook announced the launch of the new “Like” button which will allow users to “Like” content without even logging in to the platform. But what does this mean for you as a small business owner? How should you be utilizing this tool if at all? Is there real benefit to be had or is this just all hype? Here…

Photo Courtesy of The Joy of Tech Comics

Maybe you have a Facebook account for your business.  Maybe you’ve created a fan page.  Or maybe you’ve just decided that social networking can’t really help you grow your business.  Either way, you’ve probably been hearing a lot on the news about Facebook privacy issues.  How real are those concerns?  What can you do to address them?  This post aims to answer both of these questions.

How real are privacy concerns? The fact is that the internet has made a lot of information available to a…

Part Two of a series on growing your business through social media tools

You’ve heard about Twitter enough to know that it is more than just a fad, but you still don’t really know much about how it can work for you and your local business.  Before you do anything, you should know what Twitter is.

What is Twitter? From the description on Twitter.com, Twitter is “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” Often referred to as a micro-blog, twitter users post updates that…