Meeting Information

Courses | Agenda | Speaker Information

The day will be information-packed event covering two of the hottest topics in the business of dentistry.

Internet Marketing for your Dental Practice

  • Understand consumer trends online and how to take advantage of them to drive new patient phone calls to your practice.
  • Learn the basics of “Search Engine Marketing” and “Search Engine Optimization” and what these two buzz terms can mean for your practice.
  • Be able to understand what makes websites that are Internet marketing friendly.
  • Know common pitfalls and mistakes to avoid when beginning a internet marketing campaign
  • Receive a comprehensive tour of one of the leading platforms for Internet advertising and understand how you can use it for the benefit of your practice.
  • See case studies of dentists currently having success with Internet marketing.
  • Learn how to accurately set and maintain a marketing budget

Diagnosing and Treating Periodontal Disease

  • Learn how leading edge science can help you develop an incredible hygiene department.
  • Discover strategies to make your hygiene department a significant profit center.
  • Learn how the latest science allows you to treat and diagnosis periodontal disease early, prior to destruction.
  • Bring education and awareness to your patients on the oral/systemic link to create loyal patients who will be faithful at keeping future hygiene appointments (reduced no-shows and cancellations!).
  • Learn how to protect yourself from the single biggest legal threat in your practice; non-diagnosis of periodontal disease.
  • Discover why the US Surgeon General has called periodontal disease a silent epidemic and how developing state-of-the-art strategies to diagnose and treat periodontal disease will revolutionize your practice.
  • Develop the verbal skills that will help your patients accept ideal treatment.
  • See dramatic case studies showing before and after treatment results when the use of the proper diagnosis and treatment is put in place.

Below you will find a tentative agenda:

8:00 amRegistration and Continental Breakfast
8:30-10:00Internet Marketing [Yodle]
10:00-10:20Break
10:20-11:30Internet Marketing [Yodle]
11:30-1:00Lunch
1:00-2:30Diagnosing and Treating Periodontal Disease Using DNA-PCR Testing [Hain-Diagnostics]
2:30-2:50Break
2:50-4:00Diagnosing and Treating Periodontal Disease Using DNA-PCR Testing (Hain Diagnostics]

About the Speakers:

Gary Takacs – Gary Takacs' passion is helping dentists develop their ideal practice. Specializing in the ‘business of dentistry', his unique, in-depth knowledge of the components of a successful practice has helped thousands of dental offices thrive in today's challenging business environment. Gary's seminars, highly acclaimed audio and videotape programs, and his in-office consulting services have helped many dentists develop a more profitable and enjoyable practice.

A familiar presence on the dental lecture circuit, Gary frequently addresses dentists and team members at national dental meetings, regional seminars, and study club meetings here in the United States and internationally as well. His seminars are designed for the doctor and the entire dental team and are recognized for being both highly educational and entertaining. Attendees often comment that they learned more than they ever imagined and that Gary's seminar was the most fun they have ever had at a dental meeting!!

In addition to maintaining an active speaking schedule, Gary has published over 350 articles on practice management topics in professional publications. His articles have been published in leading journals including Dentistry Today, AGD Impact, Dental Management, Dental Business Today, Dental Update, Dental Economics, Dental Practice & Finance and many state journals.

Jennifer Olsen, RDH - Jennifer Olsen is absolutely driven to helping patients enjoy optimum oral health! In her never-ending search to find new solutions to diagnose and treat periodontal disease she discovered the groundbreaking research done by Dr. Sig Socransky at the Forsyth Institute where he identified the 11 pathogenic bacteria that causes periodontal disease. This discovery led Jennifer to partner with Hain-Lifescience, the world’s leading laboratory in periodontal DNA-PCR testing, to bring their revolutionary test to the U.S.. She currently serves as the vice-president/clinical director of Hain-Diagnostics, the U.S. distributor of the micro-Ident DNA-PCR test. Her role here is to integrate proven methods with new technology and procedures to diagnose and treat periodontal disease. Her mission is to help as many offices as possible evolve their hygiene departments into state-of-the-art periodontal therapy departments, saving lives and improving dental practices in the process!!!

Glenn Normoyle – Glenn Normoyle is a senior account director at Yodle. To date, Glenn has helped over 200 small business owners launch and run successful online marketing programs through using Yodle’s industry leading, local online advertising solution. Glenn was part of the team that opened Yodle’s Charlotte office, and has been instrumental in growing that office from two to well over one hundred employees. Glenn specializes in the medical and aesthetics fields with practices across the country experiencing tremendous success due to his leadership and guidance. Glenn has previously spoken at several dental and medical spa events around the country.

Ron serves as Regional Vice President of Local Sales for Yodle. Ron’s team is focused on delivering local search engine marketing solutions that drive new business revenue at the local level. In his time at Yodle, Ron’s team has worked with hundreds of dental practices around the country. Prior to joining Yodle, Ron held the position of VP Sales at LendingTree. Ron has lived throughout the United States and currently resides in Charlotte, NC with his wife and 2 kids. Ron holds a BA in Economics and Finance from the University of Maryland at College Park.

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