Bryon A. Parffrey Inspector, LLC

A Solid Foundation

Bryon A. Parffrey, a property inspector based in Houston, Texas has been inspecting and building homes for over 30 years. Bryon had been advertising his business on the radio for ten consecutive years but was increasingly frustrated with the negligible return on his investment. Business was slow and Bryon needed to change something in order to turn it around.

Exploring Online Marketing

Bryon determined that he should move away from traditional forms of advertising and try something new — online marketing. The first online service he utilized ended up charging expensive rates for clicks that “didn’t pan out” he said. When Yodle called, Bryon was understandably hesitant as he was still bouncing back from his first experience with online marketing. However, what the sales rep explained to Bryon over the phone “just made business sense,” and Bryon decided to give Yodle a try.

The Right Results

Just two days after signing on with Yodle, Bryon secured four inspection jobs already more than paying for his initial investment. Bryon was also quickly bringing on clients that were interested in his more expensive services. Bryon was excited to report that “Yodle has helped me attract a more qualified clientele.”

More than Leads

Bryon loves the business he's getting and attributes a lot of his success to the adversite Yodle created for him that includes the ability to upload new photos and customer reviews. Bryon likes how easy and quick it is to make changes to his adversite and reports that prospects are calling based on the content they see and are ready to buy when they speak with him.

Bryon is particularly enamored with the review management feature included in his Marketing Essentials™ platform. He explained: “It's easy for me to request reviews and it's easy for the customer to do them. Our reviews are part of the reason why people are sold and ready to buy.”

Bryon advises other small businesses to invest in Yodle before trying anything else. “With Yodle you get a complete package, it's like having a whole marketing team there for you.”