Law Offices of Lemuel A. Carlos

A Challenging Start

Lemuel Carlos, a bankruptcy and immigration lawyer based in Mesa, Arizona, started his own practice with the goal of finding clients that suited his particular expertise. “My biggest challenge was getting enough clients in the certain practice areas that I wanted to concentrate on,” he says. Lemuel had used Yellow Pages and traditional print ads but wanted to attract a wider audience online. His assistant began doing some research on a possible solution and found Yodle. They were interested in trying out Yodle but were concerned after being burned in the past by other marketing companies. Lemuel soon realized that Yodle was different.

Finding the Right Clients

Yodle quickly established a strong web presence for Lemuel’s practice through an adversite, mobile site and directory listings, among other things. Yodle’s customer care team also worked with Lemuel to set up all his Marketing Essentials features, which included showing him how to upload photos to his adversite and easily ask for online reviews from satisfied clients. “These reviews have helped a lot and they’re always such a boost to my ego!” Lemuel says. “We wondered why we hadn’t done this before.”

Since partnering with Yodle, Lemuel has received at least five steady clients per month through online marketing, which has transformed his business. He credits Yodle’s marketing team with creating a targeted approach to get the right kind of clients within his local area. Lemuel says that these new clients have also been a tremendous asset for referral business and continue to spread the word about his business in a way that wasn’t happening before. “Now I’m able to turn away some cases to shift my focus on work that I know I will make more of an impact on. Yodle has allowed me to mold my practice,” he says.

Growing Even Stronger

In the future, Lemuel foresees utilizing even more of the online marketing features that Yodle offers. “I know they will help me create an even stronger presence as time goes on,” he says. His advice to other businesses is to try it out and see how quickly the calls start coming in.

“Don’t be afraid to spend the money. Yodle is a good way to spend your advertising dollars. You get more bang for your buck!”