Avantri Law

Challenge

Attorney John Hoffer recently changed his focus from tax law to bankruptcy and needed an effective way to drive new clients to his practice, Avantri Law. He attempted to manage his online marketing himself, but soon realized he was too busy to do it on his own. He tried advertising in the phone books and with lead aggregators like Total Attorneys, but discontinued both after they failed to generate appointments. After doing more research, he decided to use Yodle Law. He needed an online marketing partner to provide an end-to-end solution and drive the bankruptcy clients he wanted.

Solution

Yodle Law built John a paid search advertising campaign custom to his law firm, taking care of all the complex factors of online marketing so he could focus on his business. John received:

• A professional website built to convert the right traffic to calls and emails
• Paid search campaigns specifically targeted towards bankruptcy cases
• Increased visibility across a vast network of relevant online sites
• A reporting dashboard so he could track his investment anytime

Results

After working with Yodle Law for just a month, John is pleasantly surprised with the results. “My conversion [lead to appointment] ratio is significantly higher than I thought it would be,” John says, “Eighty percent of the leads I've received from Yodle Law Law have become appointments.” And, he's been able to open a file on every one of the appointments he's booked.

The best part is that John can actually track his performance through Yodle Law's reporting dashboard. “I can see which leads Yodle Law generated and which of those turned into appointments. It's very shrewd of Yodle Law to have done that for their clients.”

John is very pleased with Yodle Law. Now he can focus his time on what he does best – serving his clients.