NYC Speaker Series: Yodle’s CoFounder, Ben Rubenstein

NYC Hub Chair for the Speaker Series, Allen Kone, welcomed his nephew Ben Rubenstein as guest speaker for our first event in 2012. Ben is co-founder and Regional VP Sales for Yodle, the fastest-growing company in the US focused on online advertising for local businesses.

Ben took participants on a journey to find out more about the company starting with its creation in 2005 and achievements such as winning the Stevie Award (category: Fastest Growing Company – Under 2,500 employees) in the 2010 American Business Awards. Yodle has also received more than $30 million in venture capital funding since inception.

With Ben’s experience and background in sales, particularly in deal creation, the conversation centered on the sales process, training, particular aspects of cold calling and importance of high-performance culture and recognition as a form of keeping the motivation of the sales force high.

Published In: AIESEC Life