Reporting to the Vice President of Marketing, the Sr. Public Relations Manager will guide the strategy for public relations and internal communications, working collaboratively with various departments and members of the executive team.  This individual will work to further position Yodle as a leader and trusted provider of local online advertising services to 25M small businesses in the U.S.
 
In this highly critical role, our ideal candidate is an exceptional business writer and passionate professional with 6+ years of PR experience, 3+ years in the internet or advertising technology industry.
 
 

Responsibilities

• Managing all corporate communication and media relations for Yodle
• Writing press releases, pitch letters, key messages, media recap reports and interview briefing sheets
• Creating and applying writing best practices to internal and external facing materials
• Developing and executing strategies to enhance company's external reputation
• Managing relationships with BBB and other review sites, and ensuring any customer questions or issues on review sites are responded to and resolved quickly and properly
• Crafting thoughtful and well researched content pieces for internal presentation or external use for investors, media, analysts, blogs, etc.
• Working closely with marketing/sales/product to develop creative and integrated programs to support feature and product launches
• Keeping abreast of industry and competitive news and trends
• Proactively identify communications opportunities and develop supporting programs
• Developing and managing relationships with key members of press and influencers
• Developing brand awareness, social and viral PR campaigns
• Proactively and positively position the company in the marketplace and show differentiation from competitors
• Supporting employee recruiting efforts to achieve aggressive hiring goals
• Developing, implementing and maintaining appropriate metrics to evaluate impacts and effectiveness of external communications
• Managing and mentoring one Marketing Writer direct report

Qualifications

• 6+ years proven track record in PR role
• 3+ years experience in Internet industry
• Exceptional creative writing and business writing skills
• Experience selecting and managing a PR agency
• Experience as a people manager a plus
• Foundational knowledge of online advertising channels and industry
• Existing contacts and relationships within the print, broadcast and online community
• Excellent verbal communication skills
• Experience working with senior management
• Experience with online reputation management
• Background of launching web/viral PR initiatives
• Working knowledge of social media outlets for use in brand building campaigns

Benefits

• Competitive Pay

  We know you're valuable.

• Great Work Environment

  We keep things interesting.

• Health/Vision/Dental

  We've got you covered.

• 401(k) Plans

  Save for your future long after Yodle.

• 3 Weeks Vacation

  Go get as tan as you like.

• Flex Accounts

  Everyone likes saving money!

• Gym Membership

  Work out for less.

• Free Food

  Enjoy our fully stocked kitchen.

• Collaboration

  Give and take within a smart team.