Client Name: Jonathon Kaplan
Location: Los Angeles, CA
Website: legalattorneylosangelesca.com
Jonathon Kaplan is a partner at Kaplan Weiss LLP, an employment and civil rights law firm in Los Angeles, California. Although Kaplan Weiss had been in practice for over 20 years they recently decided to expand into different areas of law. This required almost starting from the ground up because they needed to attract new clients for their additional services.
Jonathan was originally on the fence about doing any promotion to get these new clients. “As a lawyer there was a natural inclination against advertising.” Jonathon said, “We're a traditional practice and we didn't know anything about it.”
However, the partners at Kaplan Weiss soon realized that they needed to do something. They considered different forms of advertising and marketing, such as the phone book and television, but after doing research they determined it would be most effective to invest almost 100% of their marketing dollars in online marketing. Jonathan also discovered they had to catch up with other competing law firms who were already marketing on the internet.
After speaking with several companies Kaplan Weiss decided to sign up with Yodle. Jonathon said he felt comfortable that Yodle could effectively target the small niche they were pursuing.
The practice received six calls from potential clients the same afternoon that their website went live, just a day after signing up. Things haven't slowed down since then. “The phones ring with potential clients nonstop during the day,” Jonathon reported. He attributes a lot of the success to the adversite that Yodle has built for him that includes tailored and customized content, which directly drives potential clients to call the firm.
Jonathon also loves that he can easily add new content to his adversite and that it synchs with his Facebook page and other directories, very simply enhancing his presence online. “We can easily add or remove photos, reviews, and other things. Without a big IT department I'm glad it's so easy to manage.” Jonathon said.
Jonathon recommends that other small business owners try Yodle: “They have the tools and know-how to tailor the program for your business. It's a minimal investment for a potentially huge return.”
Traffic defense attorney Mark Matney developed his new practice and grew his client base, all with a little help from Yodle.
Find out how David Kaufman went from being skeptical about marketing to becoming a true believer after finding Yodle.
“Our adversite works, it's tailored to us and we can easily add or remove photos and content.”
“I probably get back 2 to 3 times what I spend on online marketing.”
“Within the first month my business had doubled and within the first two to three months, it tripled!”
