Icynene

Challenge

Miller's Insulation & Fireproofing, located in Albuquerque, NM, installs energy-saving insulation, including fiberglass, cellulose, and spray foam, to reduce utility costs for its customers. As a licensed dealer of Icynene, Miller's Insulation & Fireproofing was looking for an online marketing solution that would increase the amount of qualified prospects they received through their advertising, specifically for spray foam insulation opportunities, to grow the business. After learning about Icynene's relationship with Yodle back in October 2010, Miller's Insulation & Fireproofing decided to give them a try.

Solution

Yodle built Miller's Insulation & Fireproofing a robust online advertising solution. Ad campaigns targeted the services offered, including one for spray foam insulation. Through Yodle's dashboard, the company could track all of the traffic to its site, as well as the phone calls and emails that were generated through Yodle's advertising efforts.

Results

Over the lifetime of the advertising campaigns, Miller's Insulation has received hundreds of qualified contacts. Yodle's advertising for spray foam insulation has been the most successful campaign generating nearly half of all calls and emails.

Jeanine Miller Barreras, the Marketing Director, rates and evaluates each contact enabling Yodle to improve the efficiency of the advertising campaigns. Over the seven months that Yodle and Miller's Insulation & Fireproofing have been working together, the call volume and quality has increased steadily month over month. In April they received 13 qualified calls while in May they received 20 qualified calls.

Jeanine's experience working with Yodle has been very positive and Miller's Insulation & Fireproofing just recently added Yodle's organic marketing program and a custom website. She said, “The Yodle team is so attentive and responsive, working closely with me to make sure I'm advertising for the right services and getting the best possible results. I always know Yodle is working for me.”