Critter and Pest Defense

Success in a Down Economy

After years of working in the animal and pest control industry, Carl Shaw decided to start his own pest control business. The poor economic conditions didn't deter Carl from opening the doors of Critter and Pest Defense because he fully understood the challenges that always come with running your own business regardless of the situation going on in the wider world.

“The struggling economy didn't scare me. I just needed to start somewhere, especially in this difficult time,” said Carl.

Fortunately, this determined mindset helped catapult Carl to success but he also knew that he ultimately needed strong marketing support in order to maximize the results of his new venture.

Finding What Works

Carl initially ran into a number of challenges with marketing Critter and Pest Defense. When Carl started looking into ways to market his business, he turned to multiple vendors and used different strategies, none of which were particularly successful.

“We tried a number of places who told us they could get us the business we needed, but they failed to deliver on their promises,” explained Carl.

He quickly learned that when starting a new business, there is a lot you have to buy and try, and marketing is no exception. However, things took a turn for the better when Carl came across Yodle.

The Winning Formula

Unlike the other companies Carl tried, he saw the results he needed with Yodle. Once he started seeing tremendous growth, Carl knew Yodle was the partner he needed.

Carl stated: “Yodle has been a blessing to our company and has really helped us take business to the next level.”

The business has grown to the point where Carl now has two additional locations. Carl was so inspired by his marketing results that he decided to increase his budget with Yodle and utilize the full Yodle Max package for all three locations. He now receives over 140 new contacts each month with Yodle and almost half of those turn into new business!

Carl is also very positive about the customer service at Yodle. Carl shared: “If I brought forth a concern, they did what was necessary to fix it.” The relationship between Yodle and Critter and Pest Defense remains strong. Carl recommends Yodle to any struggling business owners saying, “Yodle has more than paid for itself. Once we moved forward with Yodle, we knew it was worth it.”