All Pro Lawnscapes

Reaching the Right Customers

Joe Hinkle is the owner of landscaping company All Pro Lawnscapes in Lubbock, Texas. When Joe first got started with his landscaping business he had trouble reaching the bigger, more commercial accounts. "We wanted more but it was very hard to get out there and reach those people," Joe explained. He took matters into his own hands and started his own website. This caused more work on Joe's part than he originally expected and he experienced difficulty getting the site up and running. Once it was up, he didn't see any new customers coming in. Joe soon realized that new customers weren't finding him because his website wasn't showing up where customers were searching for his services - on the search engines results pages. Then Yodle called.

Getting Onboard With Online Marketing

When Joe spoke with a Yodle sales rep about his marketing needs, he was a little skeptical at first due to previous experience with other marketing methods but Joe says, "the professionalism at Yodle is what got me; the process relieved a lot of the skepticism." Joe knew that marketing was changing and that customers now go on the internet to research services instead of looking at the phonebook. He was ready to get his business found online.

Growing With Yodle

Soon after Joe was set up with Yodle, he started getting five to six phone calls a week. Joe doesn't get discouraged when some of the calls don't lead to sales because it's an opportunity to get in front of customers he normally wouldn't. "My business is definitely growing with Yodle," Joe said, "We just recently finished a job that we got through Yodle and the customer lives just two miles from our office. He didn't even know we were in the neighborhood until he found us online through Yodle!" Joe plans on increasing his spend during his next busy season in the spring to generate even more sales and revenue. He tells other small businesses to try Yodle, stating: "I've tried other things and for the dollar Yodle is the best return so far."