Earnest Walker Realty, Inc.

Growing Name Recognition

Denna Green, broker and co-owner of Earnest Walker Realty, a small real estate firm in Corsicana, Texas, was trying to create more visibility for her business especially once larger companies began opening up in town. Although Walker Realty had been around since 1977 and was well-established in the community, it was difficult to attract the business of newcomers to town because the franchise firms had more brand awareness. “In real estate, people new to an area usually go with a name they recognize.” Denna was concerned about losing new potential clients to these firms and needed a way to compete. “When I heard about Yodle, I knew they were offering a service that could help with this,” Denna said.

Having the Right Tools

Before Yodle, Denna was doing her own online marketing. When she first heard from Yodle, “I was skeptical at first because I just wasn’t familiar with the product.” Once she signed on, she realized that she could do much more with Yodle’s Marketing Essentials™ features than she had been able to do on her own. For example, with one click she could sync her Facebook page to her Yodle dashboard and easily upload photos and client reviews to her profile as well as her adversite. “Everyone is on Facebook in our little town so I know everyone is looking at it,” she says.

Denna makes sure her agents take a picture whenever they close a property. They’re able to send her the photographs and get them online instantly from wherever they are. Denna reports that potential clients and the satisfied buyers or sellers in the photos love seeing these pictures.

Getting Better with Time

For this independent real estate firm, Yodle is keeping them busy even in their slow season. “It’s working because we’re getting closings,” Denna said. Since signing up with Yodle, she has gotten compliments on her new site and has been seen much more activity. Denna sees her success with Yodle continuing to grow in the future. “Everything is on the internet. We don’t use the newspaper or phone book anymore. As we go, I only see Yodle getting better with time.”