Moran Industries

Challenge

Moran Industries, Inc. one of the largest and fastest growing automotive repair center franchisors in the country, wanted a solid Search Engine Marketing strategy for their Mr Transmission and Milex Complete Auto Care locations, plus customer support that could scale to meet their needs. After speaking with several Local Online Advertising firms, they chose Yodle.

Solution

Moran Industries put Yodle in charge of managing the local online marketing for over 65 of their Mr Transmission and Milex Complete Auto Care locations. Each location, and the corporate office in Illinois, received their own interactive marketing specialists for their campaigns, which Moran Industries thought essential to their success. This multi-tiered support system has allowed each individual location and the corporate office to maintain continuous communication and meet both of their marketing objectives simultaneously.

Results

“Our partnership with Yodle has given our franchisees an effective and valuable marketing tool to help them grow their business”, notes Marsha Ruske, Moran Industries' Marketing Director. “And their commitment to working with each franchisee makes it a very turnkey program for us.”

Ruske notes that the growth in knowledge and empowerment at each location are valuable assets to the franchisees. Yodle's call-recording service is “invaluable” she observes, because of the training it enables for various locations. Franchise owners also are being empowered with actionable knowledge about Search Engine Marketing which is becoming more critical to their success. And Yodle’s geo-targeting is providing some locations with greater insight in their local markets, enabling more effective advertising.

“Anyone can do SEM”, observes Ruske, “But we needed a company that has a strong SEM program AND excellent customer service. It really can make or break your program. Yodle definitely has both.”

Thanks to the success with Mr. Transmission, Moran Industries is now putting Yodle in charge of campaigns for their Smartview Window Solutions brand as well as their Alta Mere stores.