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Published In: Web Host Industry Review
Aug 27, 2009
The Pay-Per-Action Program Leverages MerchantCircle’s 20 Million Monthly Unique Consumer Visitors and Drives More Local Customer Leads
Los Altos, CA August 27, 2009— MerchantCircle, the nation’s largest online network of local business owners, today announced the launch of its Pay-Per-Action (PPA) Program, which provides partners and ad agencies access to over 20 million unique consumer visitors and 900,000 businesses who use the MerchantCircle network each month. The PPA platform enables partners to leverage the MerchantCircle network and deliver highly targeted customer leads to their local business clients on a pay-for-performance basis. Initial partners include OpenTable, Citysearch, ServiceMagic, Yodle, NearbyNow, eLocalListing and others.
“We’ve teamed up with MerchantCircle to provide an additional source of targeted leads for our local business-owner clients,” says Court Cunningham, CEO of Yodle. “With MerchantCircle’s large local consumer traffic, our clients have even more opportunity to find more quality local leads. The best part is our clients only pay for performance.”
Key benefits of PPA:
* Lead delivery is highly targeted by locale and business category
* Platform is fully automated and scalable
* All activities are trackable
* Participating businesses receive increased online visibility
* Customers only pay for performance
“We’re excited about this new platform, which benefits local business owners during the recession, and helps put their marketing dollars to work in a way that translates into tangible customers as a result,” says Darren Waddell, Vice President of MerchantCircle. “With more than 20 million unique visitors a month and growing, we’re committed to helping all local business owners by connecting them with local customers seeking their products and services.”
The PPA launch comes on the heels of recent partnerships with Web.com, a leading provider of online marketing, and Demand Media, the leader in distributed media. Both partnerships grow MerchantCircle’s local business community and improve the local search experience by providing consumers dynamic, relevant content. According to recent Quantcast data, MerchantCircle is now the 5th largest Internet Yellow Page (IYP) directory in the United States.
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MerchantCircle Launches First Action-Driven Results Program
Published In: Web Host Industry Review
Aug 27, 2009
The Pay-Per-Action Program Leverages MerchantCircle’s 20 Million Monthly Unique Consumer Visitors and Drives More Local Customer Leads
Los Altos, CA August 27, 2009— MerchantCircle, the nation’s largest online network of local business owners, today announced the launch of its Pay-Per-Action (PPA) Program, which provides partners and ad agencies access to over 20 million unique consumer visitors and 900,000 businesses who use the MerchantCircle network each month. The PPA platform enables partners to leverage the MerchantCircle network and deliver highly targeted customer leads to their local business clients on a pay-for-performance basis. Initial partners include OpenTable, Citysearch, ServiceMagic, Yodle, NearbyNow, eLocalListing and others.
“We’ve teamed up with MerchantCircle to provide an additional source of targeted leads for our local business-owner clients,” says Court Cunningham, CEO of Yodle. “With MerchantCircle’s large local consumer traffic, our clients have even more opportunity to find more quality local leads. The best part is our clients only pay for performance.”
Key benefits of PPA:
* Lead delivery is highly targeted by locale and business category
* Platform is fully automated and scalable
* All activities are trackable
* Participating businesses receive increased online visibility
* Customers only pay for performance
“We’re excited about this new platform, which benefits local business owners during the recession, and helps put their marketing dollars to work in a way that translates into tangible customers as a result,” says Darren Waddell, Vice President of MerchantCircle. “With more than 20 million unique visitors a month and growing, we’re committed to helping all local business owners by connecting them with local customers seeking their products and services.”
The PPA launch comes on the heels of recent partnerships with Web.com, a leading provider of online marketing, and Demand Media, the leader in distributed media. Both partnerships grow MerchantCircle’s local business community and improve the local search experience by providing consumers dynamic, relevant content. According to recent Quantcast data, MerchantCircle is now the 5th largest Internet Yellow Page (IYP) directory in the United States.
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