January 2009
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'Must Read' Articles
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Local Motion
Entrepreneur Magazine - 3/08
Read how Yodle client Vlad Svetlov nabbed 30 new customers in the first month alone for the Russian immigrant's 3-year-old business, Heights Car & Limo...
Read the full story
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Are You Making These 5
Local Marketing Mistakes?
blogtalkradio
Listen to what Yodle CEO Court
Cunningham has to say about
making the most of your online
advertising campaign...
Hear the interview
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Small Companies Are
Finding a Home on the Web
NY Times.com
Read how spa owner and Yodle
client Sophia Brodsky is leveraging
the Internet to grow her business....
Read the full story
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Earn $200 every time you refer a new customer to Yodle.
Get the details or sign up now!
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A few years
ago Microsoft CEO Bill Gates predicted, "Yellow Page usage among people say,
below 50, will drop to zero [or] near-zero over the next five years."
Today it's
practically fact: most people have abandoned the Yellow Pages and newspapers
in favor of the search engines like MSN, Google, Yahoo! and Superpages.com
to find the services they're looking for locally. This represents a tremendous
opportunity for local businesses to move their advertising programs online.
But it's not the only reason to make the migration.
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According to a recent survey by Webvisible-Nielsen, 73% of consumers
start their search for local businesses online.
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Online advertising isn't just a better way to reach your customers,
it's also a more accountable way. For example, the technology is here for you
to optimize every aspect of your advertising program from where your ads get
placed, right down to how they read and in so doing, get the biggest bang for
your marketing buck. |
So it's no
wonder more and more local businesses are moving away from the Yellow Pages
and onto the Internet. It's where they can tap into the same advertising
medium the world-leading brands are leveraging, and turn online advertising
into a powerful competitive advantage in their local markets.
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Before Yodle, Sunshine Contractors of Manassas, VA spent most of their
marketing budget on traditional advertising, but were frustrated with the
results. Newspaper ads didn't appear to be delivering a viable return on
investment, and performance was impossible to measure. And it was the same
with the Yellow Pages -- a sizable investment that was proving too pricey for
the number of leads it was producing...
Download the full case study
Read more of our client testimonials
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"Yodle nailed it! We've already won several large contracts. And the reporting tool
tells me exactly how to get the biggest return on my investment."
- Derek Leiter, owner
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