May 24, 2011

Austin-based ProfitFuel acquired

Austin-based online marketing company ProfitFuel Inc. will double its staff as part of an acquisition deal with a New York company.

Online advertising firm Yodle Inc. completed the transaction to acquire ProfitFuel with plans to grow and fully integrate the local office with the larger company by the end of the year. ProfitFuel CEO David Rubin will join Yodle as senior vice president of sales, company officials said. Terms of the deal were not disclosed.

ProfitFuel, which was founded in 2002, employs 220 workers. A spokesman said the office will double in size with in the next year and a half. Yodle, which was founded in 2005, employed 450 workers before the deal. The company was picked for Inc.‘s 500 fastest growing companies in 2008. Click here to read that story.

ProfitFuel, which claims more than 11,000 clients, provides search engine optimization services to small U.S. businesses. Earlier this month, the company was recognized by the Austin Business Journal as one of the city’s best places to work.

Published In: Austin Business Journal