When your website is created, it’s not just important to think of how nice it looks to the human eye, but also how the search engines see it. Ensuring that your site’s backend code is in line with what the engines are looking for is critical to your success. After all, you may have a great looking website, but if the engines don’t see it, how will your customers find you? When choosing a provider, ensure that they understand the broad range of Search Engine Optimization practices necessary to build a site that will get found.
Content, keywords, and coding are only pieces of the organic puzzle. Search Engines also assess how useful, authoritative, and trustworthy a site is by reviewing the number and trustworthiness of other sites who link to your site. As with any decision, you are likely more apt to trust a person or a business who comes with recommendations. Your linking strategy should be ongoing in order to maintain placement and therefore get incremental traffic and qualified leads to your site.
