Paid search advertising is the quickest way to get in front of potential customers online. Once you set up your campaign, select what keyword searches you want to show up for, and write your compelling ad copy; high placement on the search engine can be just a click away. In fact, for most searches relevant to your business, paid search listings will be at the top of the SERP above all organic results. Studies suggest that people who click on paid search ads are far more likely to buy (and buy soon) than people who click on organic listings.
Paid search advertising gives you control as to what you tell potential customers about your business, when you show your ads, and where your ads are shown. These three aspects of paid search help you ensure that you are generating the most qualified traffic to your site which is more likely to turn into sales. If you’re not using paid search, you could be missing out on a big opportunity.
