Challenge
It's a story we've heard all too often. Before advertising with Yodle, Budget Bath, a bathroom remodeling company located in Parkville, MD, had tried everything to build its business - from the Yellow Pages, to the leading online lead generation service for contractors. Unfortunately, no one was using the Yellow Pages to find their services and the quality of leads from the lead generation service were either low quality or too difficult to turn into customers since he was bidding against the competition. The owner, David House, acknowledged that his advertising dollars were going down the drain, so he decided to give Yodle a try.

Solution
A Yodle account manager worked closely with Budget Bath to get a highly targeted local online advertising program up and running fast. This included placing ads across a network of the most popular local sites and search engines... creating a personalized website designed to engage prospects... not just a business listing branded under a directory. Everything was branded under Budget Bath and since leads only went to them, they were able to maintain their pricing and not be pressured due to the competition of vendors doing inferior work.

Results
Yodle made a believer out of David House in just over a month. "At first I was doubtful. Your sales person said Yodle offers an advanced solution, but I figured that's what sales people are supposed to say. Now I know it's true. The quality of the leads has been great - far better than anything I ever got from online lead generators or the Yellow Pages. For the first time, in spite of a shaky economy and housing market, I'm finally starting to think about expanding the business."