Case Study: Mausner Plastic Surgery Center
How do I simplify online advertising?
I needed to pick the right marketing partner to help me simplify advertising on the Internet. I needed someone I could trust.
Yodle promoted their services appropriately and honestly.
We set individual goals with the ability to track effectively .
Marketing has definitely increased revenue Four to Five Times ROI after measuring new patients & word of mouth advertising due to our driving of quality customers to my site.
I looked at long term picture, not immediate and have achieved excellent results.
I chose the right company to choose this new avenue of marketing, as it is a great first step towards my word of mouth advertising.
How do I get higher quality prospect phone calls?
I found the leads I was getting from the Yellow pages were getting lower in quality. I needed to reverse that.
I have a higher quality of patients as compared to the Yellow Pages.
It is ideal to promote specific aspects of my business vs. direct advertising methods.
How can I prove which marketing is working and which is not?
I had no idea if my advertising was working or not. I needed to know how to spend my money more intelligently.
With Yodle, my sophisticated internal tracking system lets me support patients coming from the Yodle system and use the information in a variety of ways.
The call and whisper system set up by Yodle has created more accountability in my office.
I thought it was important to wait until the Yodle system learned the area and tweaked the marketing campaigns. It has definitely paid off in the long run.
Internet users’ demand immediate results and Yodle provides this in addition to tracking my results.
Nobody slips between the cracks as we can highlight people and document notes for appointments and procedures.
How do I engage my customers after their inititla phone call?
With just inbound phone calls, I could never follow up with warm leads, prospects or even customers.
With Yodle, It is now far easier to add email addresses to my internal database for other marketing activities.
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