Yodle Expanding SkySong Office

By Jane Larson

An online-advertising company is nearly tripling its space at SkySong, the ASU Scottsdale Innovation Center.

New York-based Yodle Inc. said it is expanding its Scottsdale office into 14,296 square feet on the fourth floor of SkySong’s second building. It also will increase its Scottsdale workforce from the 32 employees it has now to about 100 employees, Chief Executive Officer Court Cunningham said.

Yodle helps small businesses promote themselves in Internet search engines such as Google and Yahoo!

It also sends Internet users to sites customized for small businesses and tracks their advertising performance.

The company came to SkySong in November 2008 and five months later moved into its current 5,159 square feet on the second floor of the project’s second building.

The Scottsdale office gave Yodle its first presence in the western United States, a move that allowed the company to serve more customers and produced “phenomenal results,” Cunningham said.

“It’s going to be a major operation, and if it goes well we may double or triple again.”

Scottsdale employees work as account managers, marketing analysts and Web-site designers, he said.

Yodle also has moved its disaster-recovery operations to the Valley from Denver.

Founded in 2005, Yodle has more than 300 employees in New York, Scottsdale and three other offices nationwide. Its sales grew 150 percent last year as small businesses continued to switch advertising dollars from the Yellow Pages to the Internet, Cunningham said.

The expansion will make Yodle the third-largest tenant at SkySong, ahead of e-learning company Adaptive Curriculum, which recently began building out more than 13,000 square feet in the second building to accommodate up to 60 employees in the next two years.

Published In: Arizona Republic