Yodle Draws Crowd to Boston Job Fair as Company Tries to Fill Nearly 80 Jobs
July 23, 2010
There aren’t too many businesses that are significantly increasing their workforces in Boston – or anywhere, for that matter – these days. That’s why it’s great to see one New York firm that is preparing to more than quadruple the size of its Boston staff.
Yodle Inc. plans to add nearly 80 people within the next year to the 20 workers that the firm currently employs at its new office on Lincoln Street near South Station. At least 130 potential candidates attended a job fair and open house at the Boston office on Thursday.
CEO Court Cunningham tells me Yodle has found a sweet spot in the online world by trying to bridge the gap between the Yellow Pages that small businesses still use to advertise and the Web where consumers are increasingly going to find local shops and services.
“Over 80 percent of consumers are looking for local businesses online, but a third of local businesses don’t even have a website,” Cunningham says. “If you don’t have a website, you don’t exist as far as Google is concerned. There’s this huge gap (between) where the consumer is and where the small business is.”
Yodle specializes in setting up websites for small businesses and then getting those websites notices by key search engines and online directories. Starting on Aug. 1, Yodle will also offer a service to allow small businesses to manage the way they interact with social networking sites such as Facebook and Twitter.
The company has seen meteoric growth in sales in the past three years: Cunningham says Yodle is on track for $70 million in revenue this year, compared with $3 million three years ago.
Cunningham likes Boston because of all the talented potential employees in the area – and the fact that it’s a lot less expensive to live in this area than it is to live in New York. He likes it so much that he says one reason the Lincoln Street building was picked was because it had room for Yodle to double the workforce there in another year or so if things go well with the current Boston expansion.
Published In: Wicked Local
