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Senior Online Marketing Manager – New York, NY

Location:

New York, NY

Overview
Do you want to have a direct effect on the future success of a fast growing company? One that is experiencing 135% year over year growth in the fastest growing industry on the web?

If you have the talent and dedication to strive for excellence while also taking initiative in your respective position…Yodle is looking for you.

Yodle was just named the fastest-growing, locally-focused online advertising company by Borrell Associates for the second year in a row. Recently featured in the New York Post as one of NY’s fastest growing companies. Yodle was tapped as one of the Top 50 World’s Most Valuable Internet Startups amongst the ranks of Craigslist, Twitter and GoDaddy. If you are smart, hard working, motivated, and entrepreneurial Yodle is a once in a lifetime opportunity!

Yodle is seeking a high energy and talented Sr. Online Marketing with 5+ years of hands on experience to join our fast growing New York Office. Our ideal candidate will have extensive experience managing online advertising channels in a direct response capacity. Online aspects include: PPC, SEO, Display, Re-Targeting, Purchase Path development/optimization, Landing Page development/optimization, planning/strategy and budget management. The goal of this role is to lead special executive sponsored projects to 1) drive more leads cost effectively to Yodle clients and 2) build more awareness of Yodle’s local online advertising services to local businesses.

Why Yodle:
Local Search is the fastest growing segment of the internet and Yodle is poised to take a major share of the 30% YOY growth of the industry. With the best team in online marketing, robust product offering, and strong management; Yodle is an excellent place to learn, grow and be successful.

Responsibilities
• Consistently utilize innovative tactics to bring cost per lead down for Yodle clients
• Guide strategy and lead execution of innovative online methods to generate awareness of Yodle in the local business community
• Driving business decisions based on experience, research and cost/benefit modeling
• Budget management and KPI forecasting
• Resource management and prioritization for 1-2 direct reports post ramp period
• Analyze SEO and PPC campaign data and adjust accordingly utilizing tracking and analytics solutions to deliver maximum return
• Keep abreast of the latest SEO & SEM industry information and trends

Qualifications:
• 5+ years successfully creating and managing paid search campaigns on engines like Google and Yahoo
• 5+ years experience optimizing SEO campaigns through white hat methods
• 2+ years managing marketing professionals a plus
• Strong knowledge of search engine algorithms and ranking strategies for Google
• Landing page conversion optimization (A/B testing, multivariate testing and offer testing background)
• Working knowledge of web analytic and bid-management tools such as Did-it’s Maestro, Atlas One Point, SearchIgnite, Webtrends, Hitbox Professional, Omniture, Core Metrics
• Experience with online display advertising Web site analytics and Web site conversion metrics (CPM, CTR, CPC, CPL, CPA) a plus
• Local SEM experience, experience as a reseller, and experience with 3rd party bid optimization tools a plus.
• Ability to work in a fast paced environment on multiple projects with varying deadlines
• Exceptional project management skills
• Bachelor’s degree required, Masters degree a plus

Compensation
What we offer to you:
• An opportunity to further enhance your skills and refine your talent
• Competitive base
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries

About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
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