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SEM Strategist - New York, NY

Location:

New York, NY

Overview

Reporting to the VP, Operations, the SEM Strategist, will be a Search Engine Marketing (SEM) expert, have Pay per Click (PPC) knowledge and will develop and implement effective (SEM) strategies and tactics, with the goal of generating higher quality leads at lowest cost. 

Responsibilities

• Analyze search marketing campaign data and make suggestions to optimize search-marketing campaigns
• Developing vertical specific industry knowledge and best practices that will drive account profitability and drive increase in online revenue generation
• Oversee a large number of customer accounts with intention of driving high retention rates
• Identify, communicate and train our internal account management team on SEM best practices for the local market
• Work with Product Managers and the technology group to incorporate these Best Practices into our platform and bidding system
• 3 + years experience analyzing web-based marketing reports and data to develop solutions that optimize campaign performance

Qualifications:

• 1-2 years PPC campaign experience. Certification in either Google Adwords, Yahoo!/Overture, and MSN AdCenter preferred.
• Background in search engine marketing strategies and optimization techniques including: pay per click advertising, paid search advertising, keyword analysis and selection; competitive site analysis; keyword density analysis; optimization of site content; ad copy generation.
• Knowledge of online lead generation space and experience with CPL, CPA, and PPC advertising
• Strong Analytical and problem solving skills: Ability to deal with large volumes of data and making actionable decisions
• Experience working with web analytics tools preferred
• Strong attention to detail, organization, time and project management skills, with the ability to collaborate and inspire others
• Ability to work on multiple projects with varying deadlines
• Excel and PowerPoint experience are required, SQL skills a plus
• Bachelor’s degree required, Masters degree preferred

Compensation

• An opportunity to further enhance your skills and refine your talent
• Continuing education including; training, seminars, books, periodical subscriptions
• Highly competitive compensation
• Attractive Stock Option Plan
• Health/Dental benefits, 401 (K) plan
• Great work environment and culture
• Accessible and open-minded leadership
• A unique opportunity to work with smart people and learn a lot about one of the fastest growing industries

To apply here’s what to do:
Email your resume to Please reference, “SEM Strategist” in the subject section of your email when you apply.

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national rollout that will grow our client base dramatically. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

EOE

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