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SEM Manager - New York, NY & Charlotte, NC

Location:

New York, NY & Charlotte, NC

Overview
Do you want to be part of a dynamic, fast paced, high growth startup?

Yodle, a leading provider of local search advertising and online lead generation services to small and medium businesses continues to grow and we are actively seeking an experienced, talented Search Engine Marketing Account Manager to create, implement, optimize and manage pay-per-click campaigns for our clients. This is a unique opportunity for you to manage campaigns for cutting edge local search marketing advertising solutions.

Responsibilities
• Be the point person for client communication.
• Research, create, implement and manage client campaigns with Google, Yahoo!, MSN, Ask, MIVA, Enhance and others.
• Identify proper landing pages, research/develop keywords and create titles and descriptions.
• Analyze campaign data and adjust accordingly utilizing tracking and analytics solution to deliver maximum return on ad spend.
• Identify areas of client’s website that can be improved.
• Consistently work with all departments and management to ensure highest level of client satisfaction.
• Keep abreast of latest industry products, services, information and trends.

Requirements
• 2 - 3 years search engine marketing industry/agency experience managing client relationships within a high-volume environment.
• Minimum of one year successfully managing Google AdWords and Yahoo! Sponsored campaigns.
• Direct experience developing and growing budgets and up-sell activity on client engagements.
• Direct experience with interactive marketing and media strategy, planning and campaign management.
• Exceptionally organized Self-Starter who can work independently, execute quickly and move to the next task
• Strong interpersonal written and verbal communication skills.
• Experience in creating and/or managing Yahoo! Search Submit Professional campaigns (XML trusted feed paid inclusion).
• Working knowledge of web analytic and bid-management tools such as Did-it’s Maestro, Atlas One Point, SearchIgnite, Webtrends, Hitbox Professional, Omniture, Core Metrics.
• Certified Google Advertising Professional is a plus.
• Bachelor’s degree.

Compensation
What we offer to you:
• An opportunity to further enhance your skills and refine your talent.
• Highly competitive compensation.
• Attractive Stock Option Plan.
• Health/Dental benefits, 401 (K) plan.
• Dynamic work environment and culture.
• Accessible and open-minded leadership.
• A unique opportunity to work with smart people and learn a lot about one of the fastest growing industries.

To apply here’s what to do:
1. Write a cover letter and let us know why you are the right person for the job.
2. Email your resume to Please reference, ”SEMAM” in the subject section of your email when you apply.

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national rollout that will grow our client base dramatically. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

EOE

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