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New York, NY - Search Engine Optimization (SEO) & Online Advertising Manager

Location:

New York, NY

Overview
Reports to: General Manager, Yodle Network

Why Yodle
Local Search is the fastest growing segment of the internet and Yodle is poised to take a major share of the 30% YOY growth of the industry. With the best team in online marketing, robust product offering, and strong management; Yodle is an excellent place to learn, grow and be successful.

Position Overview
Yodle is seeking a high energy and talented Search Engine Optimization (SEO), Online Advertising Campaign, and Website Traffic Manager with 3-7 years of experience to join our fast growing New York Office. Our ideal candidate will have experience managing, executing and monitoring performance for various online marketing channels including: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Online Display Advertising, Website Traffic Measurement, and A/B testing. The primary goal of this position is to manage and optimize online advertising campaigns to drive qualified traffic to the Yodle Local Business Directory website and generate sales leads (phone/web) within specific local service oriented small business verticals, including Dentists, Spas, Cleaning Services, etc.). Additional goals include website traffic analysis and search engine optimization, including keyword analysis, on-page SEO, link building, general project management, budget management, vendor management, and business/partnership development.

Responsibilities
Skills Required:
• Expert in Search Engine Advertising, including Google, Yahoo, MSN/Live, etc. and Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA)
• Significant experience with Search Engine Optimization Strategies, including on-page and off-page optimization (keyword analysis, keyword density, page rank, content optimization, meta tags, URL structures, link building, etc.)
• Experience with optimizing Search Engine Marketing campaigns through ad copy, creative, keyword, and landing page optimization.
• Experience managing or familiarity with CPM and CPC Advertising Networks like Advertising.com, AdHere, AdBrite, Doubleclick, etc.
• Media buying and contract negotiation experience
• Publisher or Agency experience in media buying, website traffic, and/or SEO capacities.
• Excellent data analysis skills
• Excellent writing and organizational skills
• Ability to communicate results to management
• Ability to work in a fast paced environment
• Ability to work on multiple projects with varying deadlines
• Proficiency with Microsoft Office, especially Excel.
• Bachelor’s degree required, Masters degree a plus

Compensation
What we offer to you:
• Competitive compensation
• Attractive Stock Option Plan
• Health/Dental benefits, 401 (K) plan
• Great work environment and culture

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national rollout that will grow our client base dramatically. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

EOE

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