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Search Engine Marketing Traffic Analyst – New York, NY

Overview
Overview




A leader in Local Online Advertising, Yodle makes it simple and easy for local businesses to get new customers and phone calls. With a team of internet marketing experts and industry leading online advertising technology, Yodle connects local business with the consumers seeking out their services on the web. The company targets the $100 billion local advertising market by providing online lead generation and web services to small businesses. Yodle has put together a phenomenal management team, including CEO Court Cunningham (ex GM at DoubleClick), Mike Deluca, (ex VP Sales HotJobs) and board member David Rosenblatt, CEO at DoubleClick. The company is headquartered in New York, NY with a presence in 30 major cities across the United States. Yodle has hundreds of employees helping over 4,000 local businesses.





The Job


The SEM Traffic Analyst will act as the point of contact with key distribution partners such as Google, Yahoo and MSN to ensure that data feeds are automated and optimized through smooth integration and drive maximum revenue optimization.


Responsibilities


Responsibilities:


• Be a point person for publisher relationships: Work with Account managers at publishers and ensure Yodle is up to date with best practices


• Feed Optimization & Content Syndication: Optimize existing feeds with Yodle search partners such as Google, Yahoo, MSN


• Manage and Optimize feeds to local directories and publishers


• Enable technical data exchange and abstraction to execute tests between Yodle platform and partner network


• Work with Yodle product management to define technical requirements for integration (customer feeds, billing, reporting, UI changes)


• Analyze traffic data and ensure that Yodle customers receive maximum results from these key strategic publishers to increase revenue and return on ad spend


• Keep abreast of latest industry products, services, information and trends





Requirements


• 1 - 3 years of search engine marketing industry experience or agency experience managing multiple provider/publisher relationships within a high-volume environment. In-depth experience with top tier search engines preferred


• Strong project management experience.


• Experience with traffic sourcing, ad networks such as DART, Quigo, Ad.com, ContextWeb a plus


• Direct experience with interactive marketing, traffic sourcing, media planning and campaign management


• Exceptionally organized self-starter who can work independently, execute quickly and move to the next task


• Strong interpersonal written and verbal communication skills


• Bachelor’s degree




Compensation


Compensation


• Competitive Base and Incentive package, including Benefits, Stock Options, & 401k.


• A once in a lifetime opportunity to pioneer the fastest growing segment of online advertising, and to continue to grow a business at 400% a year


• Ability to work with a smart, passionate, innovative team of entrepreneurs





To Apply


Please apply to and reference “SEM Traffic Analyst” in the subject line.










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